Results in Google
What we found
- Google did not connect the studio with yoga. The blog only had posts from 2023 about children's reading skills, and a search for "chingly jooga" landed on Google's third page.
- Every image on six main pages was missing alt text, so Google could not tell what the images showed.
- Nine pages were not in Google's index.
- The home page logo linked to the old http://www address and caused a redirect chain.
What we did
- Technical foundationWordPress and Yoast settings, a Search Console domain property and sitemap, a redirect chain fix, and indexing requests for pages Google did not know yet.
- Titles and metadataTitles and descriptions of the main pages were rewritten to match what people in Tartu actually search for.
- Image alt textEvery image on six main pages was missing alt text. Each meaningful image now has a description Google can understand.
- Google Business ProfileThe profile's basic details were reviewed and put in order, so the studio shows up correctly in Google Search and Maps.
- Content planA blog writing guide and a content plan built around the studio's real customers: each article has its own search phrase and a set publishing date.
- Blog14 new articles were published from August to October, such as yoga hall rental in Tartu and special educator or private tutor (in Estonian). Before that the blog only had posts from 2023.
Timeline
- Work starts: audit and first technical fixes.
- Baseline: 60 clicks and 967 impressions in 28 days.
- Technical foundation, metadata, alt text and business profile in order. New articles start appearing on the blog.
- A new content plan built around the studio's real customers.
- 166 clicks and 2,440 impressions in 28 days.
Is your business hard to find on Google?
We will review your site and tell you what keeps Google from finding it. Read more about SEO consulting. Write to margus@thraex.ee.