Results in Google
Starting point
- A new domain, not a single external link and no marketing budget.
- Only people who already knew the name found Plaanur in search.
- Cloudflare showed 1,480 visitors a month, but they were bots. Real people were practically zero.
What we did
- Technical foundationCanonical links, robots.txt, sitemap and Open Graph. Login pages were kept out of search.
- Why UmamiCloudflare showed 1,480 visitors a month, but they were bots. On 28 August Umami was added: cookieless analytics that counts real people. Search Console shows how many people clicked through from Google. Umami shows what they did on the site next and where the other visitors came from.
- Pages for real searchesA free Excel schedule template, a standard working hours page with 24 monthly pages and a calculator, and a shift schedule guide.
- Internal links and structured dataAn audit found that no other page linked to the new page. Internal links and structured data were added to every page.
- Data decidesSearch Console showed that people search for monthly working hours. A new guide, "How many working hours are in a month?" (in Estonian), was built directly on those searches.
- Honest linksThe working hours table can be added to any website, with a credit link to Plaanur below it. That earns external links without buying them.
What we deliberately did not do
- No bought or exchanged links.
- No mass-produced AI blog. A weak domain does not win with that.
- No pages in advance. Each new page was built only when search data showed demand.
- No Google Ads before the home page turns visitors into users.
Timeline
- Technical foundation in place.
- Analytics in place. Real visitors turned out to be practically zero.
- Baseline: 6 clicks and 30 impressions in 30 days, all from people searching the name.
- Working hours pages and guides went public.
- 28 clicks and 926 impressions in 28 days, average position 7.
Starting from zero too?
Your business can take the same path. Read more about SEO consulting or write to margus@thraex.ee.